THE ROLE OF INTERNET OF THINGS IN MOBILE SHOPPING AND RETAILING
(A2019-10940)

AUTHORS

khalida alkenane , Swansea University

KEYWORDS

Internet of things ( IOT), mobile technology, mobile shopping,; consumer engagement (CE), e-retailers; smartphones, e- marketing.

ABSTRACT

The traditional shopping era has changed with the emergence of technology and has brought to both retailers and consumers a unique way to invisibly interact with one another, this has also given the retail industry a gigantic transformation. The growing significance to technology is becoming a challenge for retailers to continue being engaged with their customers. With introduction of smart phones, tablets, Ipad’s etc. retailers have been coming up with new ways to engage with their customer thorough technology. Mobile shopping (M-shopping) has recently been becoming a big hit lately and extremely beneficial in both retailing and marketing. Alongside, with the Internet of things (IOT) this unique form of shopping makes it easier for consumers as retailers have the benefit of reaching out to millions with losing much profit. IOT allows consumers to not only buy and make transactions online but to get reviews, quality ratings, trace and track with just one click and easy internet access.